Brain Products at OHBM 2026: Advancing EEG Research Through Innovation, Collaboration, and Knowledge Sharing
by Pierluigi Castellone
General Manager (Brain Products)
OHBM 2026 in Bordeaux, France, once again brought together a large and highly engaged neuroscience community, reaffirming its role as one of the key international meetings in the field. The high attendance across all conference days was particularly encouraging, and we sincerely hope this positive trend will continue in the coming years.
Presenting a New Look and Showing Continued Commitment
Throughout the week, Brain Products contributed to the scientific exchange with a strong presence at the exhibition booth. A range of technical demonstrations and presentations attracted considerable interest, including multimodal applications such as EEG-fMRI, EEG-TMS, and EEG-fNIRS. These sessions provided an opportunity for in-depth discussions with researchers and highlighted the growing importance of integrated approaches in modern neurophysiology research.
OHBM 2026 also marked the first public appearance of our refreshed Corporate Identity/Corporate Design. More than a visual evolution, the new identity reflects the balance between our long-standing heritage and our vision for the future. Built on almost 30 years of experience, trust, and close collaboration with the scientific community, the refreshed image preserves the values and expertise that have shaped Brain Products while expressing our ambition to continue evolving in a rapidly changing research landscape. It reflects the spirit of our tagline “Trusted for Progress”: remaining a reliable partner today while actively contributing to the innovations and developments that will shape the future of neurophysiology research.
Launching “The EEG Handbook: From Principles to Practice”
A central highlight of the conference was the launch of “The EEG Handbook: From Principles to Practice”, which took place at the Café des Sciences at Cap Sciences. The book, edited by Dr. Tracy Warbrick, Head of Education and Scientific Communication and responsible for the Brain Products Academy, has recently been published in collaboration with Springer Nature. It represents a major collective achievement involving leading EEG experts alongside our internal scientific team, reflecting both the maturity and continued evolution of EEG as a research field, as well as the importance of bridging methodological principles with practical application.
The book launch was a particularly rewarding moment of the conference. The event brought together a diverse mix of long-standing collaborators and new contacts in an open and engaging atmosphere. Feedback on both the format and content was consistently positive, with many participants highlighting the need for resources that connect methodological principles with practical EEG application. The excellent attendance and continued discussions afterwards further emphasized the relevance and timeliness of this initiative.
EEG today occupies a unique position within neuroscience. As one of the oldest neurotechnologies, it is simultaneously among the most dynamically evolving. Its integration with modalities such as MRI, TMS, fNIRS, virtual reality, machine learning, brain-computer interfaces, and mobile applications illustrates the rapid expansion of the field into increasingly complex research environments.
This evolution brings significant opportunities but also increasing methodological complexity. As approaches diversify and best practices evolve, the need for resources that connect foundational principles with practical implementation becomes increasingly important. The “EEG Handbook: From Principles to Practice” was developed with precisely this goal: to support both early-career researchers and experienced users in navigating a rapidly changing methodological landscape.
The book also reflects the inherently multidisciplinary and collaborative nature of EEG research. Progress in the field relies on the close interaction of neuroscientists, clinicians, psychologists, engineers, physicists, and software developers. In this context, we remain committed not only to providing technological solutions, but also to supporting education, methodological clarity, and shared scientific standards that enable robust and translational research.
Supporting Open Science and Reproducible EEG
Alongside the exhibition activities and the book launch, we also participated in several community-focused initiatives, including, the EEG101 COST Action workshop, and the roundtable session “Making open and reproducible EEG easier: the role of industry–academia collaboration”. We sponsored the OSSIG Open Science room. These activities provided valuable opportunities to exchange ideas around open science practices, reproducibility, and methodological development, while engaging with researchers working toward more transparent and collaborative approaches in neuroscience.
The roundtable session was particularly well attended and generated remarkable engagement throughout, reflecting the growing importance of open and reproducible approaches in EEG research, as well as the interest in constructive dialogue between academia and industry. The visibility of these topics within the scientific programme further reinforced the value of contributing beyond the exhibition space, creating additional opportunities for meaningful discussions and interactions with the community.
Summing it all up
OHBM 2026 in Bordeaux provided an excellent platform for scientific exchange, collaboration, and reflection on the future of EEG research. The conference once again highlighted the rapid evolution of the field and the importance of methodological rigor, interdisciplinary collaboration, education, and open scientific exchange. Brain Products remains committed to working hand in hand with the scientific community to actively contribute to the continued evolution of the field.