A new era of Brain Products: Trusted for progress
by Sheridon Sauer
Marketing Manager (Brain Products)
At Brain Products, innovation has always meant more than developing technology. It is about continuously evolving to better support the neurophysiological research community and help researchers push the boundaries of scientific discovery.
Over the years, our company has grown through new products, global partnerships, and expanding expertise. As we continue to evolve, we have now reached an important milestone: the introduction of a new corporate design that reflects our heritage, who we are today, and our vision for the future.
Launch at OHBM 2026
This June, we proudly unveiled our new visual identity at the OHBM Annual Meeting (see here for more), marking the beginning of an exciting new era for Brain Products.
Visitors to our booth were among the first to experience the new brand through updated visuals, informational materials, and, of course, new giveaways. OHBM provided the perfect stage to introduce both our new look and our new book, making it a particularly exciting moment for our company. The overwhelmingly positive response confirmed what we had aimed for: that our new identity captures both the values that have defined Brain Products for nearly 30 years and our ambition for the years ahead.
The evolution of a trusted brand
For nearly three decades, researchers, customers, distributors, and partners around the world have known Brain Products as a reliable partner in neuroscience research. In that time, the Brain Products name and logo have become a symbol of reliability, innovation, and scientific excellence.
Our new corporate design builds on that reputation. It reflects the values and expertise that have shaped us as a company since our foundation while expressing our ambition to continue evolving in a rapidly changing research landscape.
At the heart of Brain Products is a commitment to advancing neurophysiological research. Close collaboration with researchers continues to influence everything we do, from product development and scientific support to the services and training we provide every day. Researchers depend on our solutions to deliver accurate data and dependable performance across a wide range of research environments. Earning and maintaining that trust remains one of our most important responsibilities.
We wanted our new visual identity to be a natural evolution of that commitment.
The result is a new design that reflects what Brain Products is today: established yet forward-thinking, innovative yet dependable, committed to scientific excellence and firmly rooted in the research community we serve.
Introducing “Trusted for progress”
A central element of our new identity is our new tagline: Trusted for progress.
These three words capture the relationships we have built with the neuroscience community over many years. Researchers trust us to deliver reliable solutions, expert support, and the quality they need for their work. In return, we are committed to supporting scientific progress through innovation, collaboration, and continuous improvement.
For us, “Trusted for progress” is more than a slogan, it’s a commitment. It reflects our responsibility as a trusted partner, our long-standing contribution to the field, and our ambition to support progress in neurophysiological research. “Trusted for progress” reminds us of the importance of our reputation, high quality and reliability as we do our work each day. It’s a promise that connects our history with our vision of the future.
A new space for innovative ideas
Alongside our new corporate design, we took the opportunity to rethink and redesign our corporate headquarters with a comprehensive modernization project. The renovation reflects the same philosophy behind our new corporate design: build on a strong foundation while preparing for the future.
Working with the team at RaumWeltenHeiss, we renovated our headquarters in Gilching, Germany. Over approximately 1,500 square meters, workspaces, meeting rooms, and collaborative areas were redesigned to create a modern, flexible and future-ready environment for our growing and diverse team. From offices for HR & Administration to workspaces for Research & Development, Production, Logistics, to a state-of-the-art webinar room, and beyond, the planning process involved a high degree of complexity.
Just like our new visual identity, the renovated office reflects our commitment to innovation, collaboration, and continuous improvement, providing an inspiring space where people can do their best work, new ideas can thrive, and the next generation of neuroscience solutions can take shape.
Looking ahead
While our corporate design and interior design are evolving, what remains unchanged is our commitment to delivering innovative solutions, trusted expertise, and outstanding support for your research.
Over the coming months, you will see elements of the new design appear across our communications, digital platforms, product materials, events and solutions.
These new changes represent who we are today: a company with deep roots in science, a clear vision for the future, and a passion for helping researchers advance our understanding of the human brain.